Facebook Prioritizing Local News
Facebook’s latest step in its on-going effort to fix its embattled news delivery offeringinvolves prioritizing local sources. The social media giant announced today in a blog postthat, along with efforts to elevate content from friends and outlets designated as “high quality,” the site will be working to push local news offerings to the top of users’ feeds.
The addition is an attempt to prioritize outlets focused on (and in service of) demographics in smaller pockets — an attempt to step away from national outlets that often regarded as more divisive and/or politicized.
The new feature will elevate news that’s clicked on by users in a tight geographic locale, along with outlets based in that area. Content will also be prioritized as users follow or share stories from specific publications.
Mark Zuckerberg addressed the change through his own page, citing a recent fact-finding trip around the U.S. as a basis for this new feature.
“Many people told me they thought that if we could turn down the temperature on the more divisive issues and instead focus on concrete local issues, then we’d all make more progress together,” Facebook’s founder writes. “Local news helps build community — both on and offline. It’s an important part of making sure the time we all spend on Facebook is valuable.”
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