How Facebook Newsfeed Works
This is the ultimate guide to how Facebook chooses what to show in your News Feed, and how you can get your content seen by more people.
Understanding how the News Feed works is tough because the algorithm is always changing. So TechCrunch launched this research project for today’s 10th anniversary of News Feed, interviewing Facebook’s team members, compiling the company’s announcements, and reviewing a decade of our coverage. The result is this helpful explainer, which we’ll keep updated as new changes roll out so it’s always accurate.
The Goal Of News Feed
Facebook’s objective is to select the most relevant and engaging stories to show in the News Feed. It wants to choose the best content out of several thousand potential stories that could appear in your News Feed each day, and put those in the first few dozen slots that you’ll actually browse through.
These stories get ranked and shown in order of importance, from big stuff like your sibling getting married or a news article that 10 of your friends have shared, to the average links shared by brands to their websites, to boring stories like a distant acquaintance RSVPing for an event.
Facebook prioritizes stories you’ll Like, comment on, share, click, and spend time reading, which we’ll refer to as “engagement”. Facebook also runs both online surveys and offline focus groups to get more feedback about what stories people think should appear.
The more engaging the content, the more you’ll come back to Facebook, and the better it can accomplish its mission of connecting people while also earning revenue from ads shown in News Feed.
What can be done?
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