Facebook Makes Big Changes to Your News Feed
News Feed Update
SAN FRANCISCO — When Facebook’s two billion users scroll through their News Feeds in the coming weeks, they can expect to see more content from their friends and family, and less from businesses, brands and media, the company announced Thursday.
The ultimate goal, CEO Mark Zuckerberg said in a post, is to make people feel more positive about the time they spend on social media. The content Facebook shows “should encourage meaningful interactions between people,”he said.
“The research shows that when we use social media to connect with people we care about, it can be good for our well-being,” Zuckerberg wrote. “We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.”
The announcement comes one week after Zuckerberg, who famously declares a News Year’s resolution on Facebook each year, announced his goal this year will be to “fix” Facebook. This includes dealing with abuse on the platform, such as Russian meddling in elections and ensuring users feel like logging onto Facebook is “time well spent.”
Facebook has denied it is a media company, but in recent years, brands, media companies and other content creators have turned to Facebook for its unparalleled reach and engagement. It’s a point Zuckerberg acknowledged in his post, writing that “video and other public content have exploded on Facebook in the past couple of years.”
“Since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other,” Zuckerberg said.
The News Feed shake-up will also usher in a shift in thinking for Facebook’s product teams. They were previously given the mandate to help users find relevant content. Now, Zuckerberg said, they’ll be tasked with helping deliver more meaningful social interactions for Facebook users.
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